Torii Coaching & Consulting’s mission is to provide high-quality, individually tailored coaching, training and education to individuals and corporate clients with a holistic approach focusing on maximizing existing strengths for optimal performance. We also specialize in consulting services that focuses on cutting edge, fiscally responsible policy solutions for governments and corporations.
The Torii Gate is the representative symbol that offers blessing and wisdom to all travelers who come into contact with it. It is also the symbol of the 101st Airborne, "Rakkasans" the only regiment to have served in all major wars from WWII to Afghanistan & Iraq, and in that storied history, co-founder William Rodriguez is a member.
Torii Coaching & Consulting offers expertise, perspective, knowledge and support to our clients, through coaching, public speaking and training seminars, and consulting services, so they can obtain the highest level of success. Please visit our Services page for full details.
William is a former Army Sergeant and decorated three-time OEF/OIF Army veteran, and grew up in an active duty Air Force family. After transitioning, he received his Bachelor’s degree in Psychology from Ashland University, and a Master’s degree in Social Work from the University of Southern California (USC), where he was in the first cohort for the military concentration program.
William has dedicated his life to helping people focus on post-traumatic growth, wellness and finding their mission, purpose and identity. William’s life experiences and extensive studies give him a down to earth, highly relatable style of communication that fosters trust and confidence with his clients and audiences. He works as a program evaluator and researcher with Purple Star Veterans and Families, a retreat facilitator for Phoenix Rising, and as a life coach working with clients in Santa Barbara, CA.
He is featured in the award-winning documentary, Thank You for Your Service, and is a public speaker traveling around the country discussing the need for changes within the military and VA, including the need for a Behavioral Health Corps.
He was part of the 2017 TEDx Santa Barbara, with his talk “There’s nothing funny when a warrior cries.” He has been on panels at Harvard, Yale, USC and more. He has been interviewed by connectingvets.com, the Wall Street Journal, AOL Build Series, and many podcasts, including the Leatherneck 7 podcast, Game Changer and Coming Home Well. Please visit our Media page for links.
Carrie Ann has served the Commonwealth of Virginia for almost six years, in the Senate of Virginia, and as Director of Policy & Planning for the Virginia Department of Veterans Services, where she worked closely with the policy directors for the Secretary of Veterans and Defense Affairs and the Adjutant General of the Virginia National Guard to create a coordinated legislative strategy to benefit Virginia’s military, veterans and Guard. She assisted legislators in drafting legislation, wrote reports to the Governor and General Assembly, and authored articles and op-eds for publication. She served three years as legislative aide to state senator Linda T. “Toddy” Puller, crafting veterans and health care policy and legislation.
She is also engaged with the documentary Thank You for Your Service, working as the Virginia point person for the film and as a panelist post-film on many occasions, and was a part-time consultant for Creative Chaos, VMG in 2017.
She worked as a reporter in Washington, D.C. covering homeland security and terrorism and federal appropriations, and oversaw the writing and editing of two premium publications. She also is the author of the suspense novel "Click."
She holds a dual BA in Journalism and Old Testament Literature/Jewish Studies from Moody, a Master’s in Legislative Affairs with an emphasis in National Security & Intelligence Policy from the George Washington University (2012), and a Certificate in Advanced International Affairs – National Security Policy from Texas A&M University (2011).
She comes from a family committed to military and public service.
The most important team member for Torii Coaching & Consulting is YOU!
Helping people and organizations find their way is what we do.
Torii Coaching & Consulting’s mission is to provide high-quality, individually tailored research and consulting services on cutting edge, fiscally responsible policy solutions for governments and corporations, and training and education for companies, mental health professionals and academics working with the military and veterans.
We pride ourselves on our ability develop and implement individualized strategic assessments to create innovative, collaborative, inter-agency, programs to assist veterans, with a particular focus on improving mental health services, strategies for transitioning service members and veterans to ensure every state is the “most veteran friendly state in the nation.”
We are a bi-partisan business that firmly believes it takes both Democrats & Republicans to craft good legislation at both the state and federal level.
Sign up for our enewsletter and learn about joining events, seminars and conferences where we will be speaking, and get advanced information about our business before others! We'll also send out tips, motivations and our weekly blog posts out to the newsletter before we post it to social media!
William maintains a small life coaching practice at our office in Santa Barbara, CA.
If you live in Southern California and are interested in working with William in person, please send an email through the "Contact Us" section, and we will let you know if he has any available times for new clients.
Monday - Friday
Saturday - Sunday
(805) 229-9238 (William) or
(571) 926-6096 (Carrie Ann)